Tide Cleaners

And just like that, a spokeswoman was born. Shortly after developing a series of successful instructional videos together, our friends at Tide Cleaners upped the ante with a fresh new challenge for us. The dry-cleaning brand’s first ever TV campaign (complete with spokeswoman!) had an approved scripted and now they needed Potluck Creative, their tried-and-true production partners, to bring it to life. Drawing up storyboards, casting and filming these 30 and 15-second spots was a blast. We spent two days filming in Charlotte, North Carolina at one of their franchise locations and a residential home. The sun was on full blast. The December mornings were chilly. But the cast, the crew and our Tide Cleaners pals were fresher than a button-down shirt hot off the press. We’re so proud of this spot… remover ;)