At Potluck, we love when a project gets us out of the kitchen from time to time, which is why we were excited when The Food Group reached out to us to create video work for Farm Promise. In this multi-day shoot, our team traveled to three different family farms across the state of Pennsylvania to capture real-life footage of the locations’ pigs and the dedicated people who care for them.
The visuals we captured for the ad above gave us all the feels and inspired us to take a stab at creating our own story arc (versus the script The Food Group provided for initial concept). So we tapped some friends in southwest Michigan to allow us to film on their farm in the winter to tell a more wholistic story of agriculture in general. The video below is our own vision and brings the emotional factor to the next level.
