We teamed up with Mrs. Meyer’s to whip up some home grown inspiration and what better way to do it than with fun and easy DIY tips? But, we didn’t expect people to take it from us; we brought in influencers Grace Bonney of Design*Sponge, Maxwell Ryan of Apartment Therapy and Paul Lowe of Sweet Paul Magazine to walk people through some of their favorite creative tutorials. We directed, shot and edited six short video spots highlighting unique do-it-yourself-projects, and created all of the type treatments in the posts. Each tutorial is led by one of our three influencers doing projects that vary from decoupaged herb cans to pie tin stands.
The videos were a hit, each racking up over 2 million views on YouTube each.