Modelo-Celebra La Vida

While we love the creative strategy that goes into our work, it's always great to take someone else's idea and bring it to life, especially when beer's involved! The fine folks at Ogilvy + Mather reached out to us to execute a stop motion animation concept for Modelo's 2018 Dia de los Muertos campaign and we couldn't resist. Lucky for us, Chicago's Pilsen + Little Village neighborhoods are filled with amazing Mexican food, art + decor, so we hopped in the car and headed south. After a dozen shops and too many dulce's we were able to bring a bit of Mexican tradition into our studio space to create some truly magical work. Celebra La Vida!