Immediately after Bill Welter stumbled upon the historic Featherbone Factory in Three Oaks, MI, he knew exactly where Journeyman Distillery would reside. What he hadn't fully envisioned was how the site would grow into the perfect compliment to his organic, handcrafted spirits. When we became involved with the project, it was clear that we needed to capture every facet of the unique location and beautiful architecture to help tell the story of Bill and his labor of love. Before the distillery officially opened on October 7th, 2011, we released a trailer which introduced Bill, the distillery and its town, Three Oaks. To complete the story, our interview with Bill gave insight to his process while providing visuals to leave the viewers wanting more.